Brand Development Services Create a new brand Identity
We will work with you develop a new brand identity for your business or re-position your existing one.
By developing a solid brand strategy we can address all aspects of your business to help you connect with your consumers. Your brand strategy defines what your company stands for, the personality you convey, the tone of voice you use, the way you treat your customers and your staff.
|Brand Strategy||Stage 1 Process|
|Brand Identity||Stage 2 Process|
|Brand Tools||Stage 3 Process|
|Brand Launch||Stage 4 Process|
|Brand Building||Stage 5 Process|
Media Planning, Digital & Traditional Navigate The Right Channels
We can assist with the development and implementation of strategic media planning
Our strategic media planning is designed to best complement and support your business goals and objectives. we will help map out the right media channels and then plan the most efficient use of budget and communication tools for the journey. With a strong background in media we can assist you to navigate the right online and offline channels and implement the best strategies to deliver optimal results for your business.
|Social Media Ads For Facebook, Instagram, Linkedin|
|Google Ads Management|
|Re-marketing Display Ads On The Google Network|
|Television Advertising Planning, Buying & Production|
|Radio Advertising Planning, Buying & Production|
|Outdoor Advertising Billboards, Bus Backs In Store|
|Print Advertising Newspapers, Magazines|
Digital marketing that connects with people who are actively looking for your products or services
Today more than 80% of people conduct research online before making a major purchase or life decision.
A buyer’s journey is often described as a buyer’s decision-making funnel and typically includes: Awareness: The person becomes aware of a need or desire and embarks on the buyer’s decision-making journey. They may have some background awareness about the product or service and some of the brands in the market. Research: The person gathers information from family and friends, mass media advertising and publicity, social media, online reviews and general online research which may lead to landing pages with relevant content. Consideration: The person evaluates options and compiles a shortlist. Decision: The person makes a decision to buy. Advocacy: Depending on customer experience, the person becomes a promoter or saboteur via online reviews and social media.
Our Digital Marketing Services
|Search engine optimisation and marketing: Search campaign development Organic search engine optimisation (SEO) Paid search (pay per click – PPC) Google Ads management Conversion rate optimisation Analytics|
|Online advertising: Network channel planning Social channel planning Ad campaign development Conversion rate optimisation Analytics|
|Social media marketing: Social activity management Posting and user engagement Paid campaign management Conversion rate optimisation Analytics|
|Database e-DM marketing: Customer list management Target market recruitment EDM campaigns Conversion rate optimisation Analytics|